a brand for anyone at any age.
ONE THING'S FOR SURE, TWO THINGS ARE CERTAIN:
Aging is lifelong, and understanding it influences our journeys
In 2018, after multiple rejections in the field of aging, Christina launched Gero-What?!®, a name inspired by the question she was always asked when she said she studied gerontology: "Gero-what?!"
What started as a response to the underrepresentation of Black voices, quickly evolved into a national platform for real, culturally-rooted aging education. Through videos, workshops, blogs, and digital tools, Gero-What?!® reaches multi-generational audiences who are ready to reframe aging, and reclaim it as their own.
Gero-What?!® was born out of resilience and a commitment to amplifying underrepresented perspectives, making aging relatable, inclusive, and accessible for all.
OUR ROOTS
WHAT GUIDES
OUR WORK
EDUCATION
Breaking down gerontology in real-life language
MYTH-BUSTING
Challenging outdated beliefs about what aging “should” look like
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REPRESENTATION
Centering historically marginalized voices (especially Black aging experiences)
EMPOWERMENT
Encouraging intentional decision-making across the life course
Meet the
Founder
-Christina Peoples
Christina Peoples is a Gerontologist, educator, speaker, advocate for age-inclusion, and founder of Gero-What?!®. With 16+ years in this space, Christina is committed to breaking down stereotypes and equipping people with real tools to enhance their own journey.
Christina has a Master of Science degree in Gerontology with a concentration in aging and business, which was obtained from the University of North Carolina at Greensboro. However, she credits her gerontological foundation to the Historically Black College/University, Winston-Salem State University (WSSU).
"It's never too early (or too late) to start shaping your aging experience."
LET'S MAKE AGING PART OF THE CONVERSATION
From educational workshops to storytelling experiences and speaking engagements, Gero-What?!® creates opportunities to learn, connect, and think differently about aging.